Value comes in many forms for customers, it is a two-way street. While building relationships with your customers through loyalty marketing planning, proper execution, testing, and refining are important. You may provide value to them because of price, quality, convenience, and more. It is obvious that your customers who buy often from you and spend more per transaction are more valuable to your business than those that purchase less often and spend less, so you need to take care of them. Look at things like purchase frequency and the amount they spend to determine your customer’s value. You can provide a different level of value to your customers just as they can to you. Treat them that way; Offer them incentives to refer friends. 
Provide them with platinum membership levels. They are all still customers and all do provide value to your business. You should talk to these groups differently. The folks that purchase often and spend a lot are high-value and your most loyal customers. You will quickly realize, that it will be the most valuable marketing strategy your business will ever do. Increase their engagement with your brand and build a stronger relationship with them. They will become loyal customers and ultimately advocates for your brand. Ask some questions in your communications to learn more about them. The big things to consider are the timing and message. Thank them for their business and Welcome them and do show that you appreciate them.
Visit Upgarded loyalty programs for more details.